Feature Campaign Playbook: May to November

Read this before posting. Otomate ambassadors should act like product educators: pick the weekly feature, explain the user problem, show the product path, name the risks/controls, and invite only qualified users into the app.

Content formula:

1. Hook: one concrete user problem.
2. Feature: what Otomate does.
3. Control: custody, risk, fees, stop/withdraw, or review step.
4. CTA: ask users to reply, join Discord, or try the app/referral link.

Weekly calendar: W01 - 2026-05-11 - Non-custodial automation on Ink: Explain that Otomate never takes custody: users keep funds in Nado subaccounts, delegate trading only, and can withdraw/revoke. W02 - 2026-05-18 - Subaccounts and strategy isolation: Show why each strategy runs in its own subaccount: Copy, Smart Volume, Delta Neutral, NL Strategy, Quick Trade. W03 - 2026-05-25 - Copy Trading from verified on-chain traders: Explain following Hyperliquid traders through transparent on-chain execution, not opaque centralized copy platforms. W04 - 2026-06-01 - Autopilot / oTo Selection: Present the 3-trader basket, risk profiles, and automatic rebalancing for users who do not want to choose traders manually. W05 - 2026-06-08 - AI-boosted perp engine: Present BTC/ETH/SOL perps, fast execution, delegation safety, and how oTo can help users understand markets and actions. W06 - 2026-06-15 - oTo AI Asset Manager: portfolio command center: Show oTo as the assistant for portfolio, positions, balances, prices, points, and market analysis. W07 - 2026-06-22 - oTo AI Asset Manager: actions with confirmation: Explain that oTo can help close positions, set alerts, manage Smart Volume, pause Autopilot, and navigate the app with confirmations. W08 - 2026-06-29 - Smart Volume basics: Explain passive market making, POST_ONLY maker orders, low 0.02% Otomate fee, and points through volume. W09 - 2026-07-06 - Smart Volume controls: Cover risk profiles, bias, max drawdown, stop and withdraw, and why controls matter more than hype. W10 - 2026-07-13 - Delta Neutral funding farming: Explain long kBTC plus short BTC-PERP, funding rate logic, and the goal of reduced price exposure. W11 - 2026-07-20 - NL Strategy Builder: Show how a user writes rules in natural language and Otomate converts them into structured automated trading logic. W12 - 2026-07-27 - Backtesting before deploying: Explain 7/14/30/90 day backtests, win rate, max drawdown, profit factor, and why users must review rules before live trading. W13 - 2026-08-03 - Alerts and risk monitoring: Present funding spike, trader drawdown, liquidation risk, price target, inactive trader, and Telegram/in-app alerts. W14 - 2026-08-10 - Otomate Points without fake promises: Explain the weekly pool, volume contribution, referral bonus, and why points are status/access, not guaranteed money. W15 - 2026-08-17 - Referral quality over link spam: Teach the correct referral loop: explain feature, help connect wallet, guide first deposit/action, recap blockers. W16 - 2026-08-24 - Quick Trade for simple perps: Present one-off BTC/ETH/SOL trades, delegation, deposit states, and why it is for users who want manual control. W17 - 2026-08-31 - Safety controls: pause, stop, withdraw: Show that users can pause copy, stop strategies, close positions, withdraw, and revoke when needed. W18 - 2026-09-07 - Smart Volume vs Copy Trading: Compare who each product is for: passive points/volume versus following traders with conviction. W19 - 2026-09-14 - Autopilot vs Manual Copy: Explain beginner hands-off basket versus experienced single-trader selection. W20 - 2026-09-21 - Strategy mix with multiple subaccounts: Teach how a user can isolate copy, Smart Volume, DN, and NL Strategy instead of mixing every risk in one place. W21 - 2026-09-28 - Builder templates and public tutorials: Create a tutorial-style post that helps a new user pick or understand a workflow. W22 - 2026-10-05 - Ink-native visual identity: Use Otomate visuals, Genesis Pass angle, and Ink ecosystem positioning without turning it into empty NFT hype. W23 - 2026-10-12 - Case study: one user journey: Tell a realistic onboarding story from problem to feature choice to first app action, with no PnL promise. W24 - 2026-10-19 - Community FAQ week: Answer the top objections: custody, fees, risk, supported assets, withdrawals, one active strategy, and minimum deposits. W25 - 2026-10-26 - Season recap and premium onboarding push: Summarize what Otomate does, who it is for, and invite qualified users to try the app through your referral link. W26 - 2026-11-02 - Next wave: advanced automation: Position Otomate as the command layer for on-chain trading automation, AI assistance, and premium user workflows.

Quality rule: posts must teach a real feature, use your own words, avoid profit promises, and include a useful next step. Low-effort shills, copied content, bot engagement, paid engagement, fake referrals, PnL claims, or misleading incentives can be rejected.

Ambassador XP is a separate Domino reputation score. It does not enter Otomate's main in-app weekly 1M points pool, does not dilute app users, and does not create cash rewards, token promises, financial rights, or guaranteed allocation.